Archive | December 17, 2008

The Power of Marketing: Because Perception is Reality

marketing

“What is real? How do you define real? If you’re talking about what you can feel, what you can smell, what you can taste and see, then real is simply electrical signals interpreted by your brain.”

This is a famous quote from the character Morpheus of one of my favourite movies of all time, The Matrix. In this part of the movie, Morpheus is helping Neo to realize that the world he once believed to be his reality was no more than a computer simulation. Yet for everyone else stuck in the “matrix”, this simulation was as real as anything.

After watching The Matrix for the first time, I remember randomly asking myself: How do I know this world I’m in is real? I know I can hear my own thoughts, but how can I know for sure that everything around me is real? My family and friends seem real, but without being able to hear their thoughts, how can I know for sure?

But because I can perceive all of the world around me, I believe it to be real. Because I can smell roses, I believe them to be real. Because I can hear my brother speak, I believe he is real. In order to live in my reality, I have to rely on the notion that my perceptions are interpreting a true reality.

Marketing: Delivering a Perception You Want Customers to Adopt

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