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	<title>MedHopeful.com &#187; Interviews</title>
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		<title>So I didn&#8217;t get into medical school&#8230; what now?</title>
		<link>http://www.medhopeful.com/archive/so-i-didnt-get-into-medical-school-what-now/</link>
		<comments>http://www.medhopeful.com/archive/so-i-didnt-get-into-medical-school-what-now/#comments</comments>
		<pubDate>Sat, 19 Jun 2010 05:17:07 +0000</pubDate>
		<dc:creator>Joshua</dc:creator>
				<category><![CDATA[Essays]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[MCAT]]></category>
		<category><![CDATA[Medical School]]></category>
		<category><![CDATA[Reference Letters]]></category>

		<guid isPermaLink="false">http://www.medhopeful.com/?p=1363</guid>
		<description><![CDATA[If you applied to medical school this past year, you probably know where you&#8217;ll be this fall by now. Some of you may have been accepted into medical school and are excited for the journey that lies ahead. If so, congratulations, and best of luck as you start a brand new chapter in your life! [...]


Related posts:<ol><li><a href='http://www.medhopeful.com/archive/mastering-the-university-of-toronto-medical-school-essay-%e2%80%93-part-4-how-your-premedical-studies-have-prepared-you-for-medicine/' rel='bookmark' title='Permanent Link: Mastering the University of Toronto Medical School Essay – Part 4: How Your Premedical Studies have Prepared You for Medicine'>Mastering the University of Toronto Medical School Essay – Part 4: How Your Premedical Studies have Prepared You for Medicine</a> <small>Disclaimer: I will be a University of Toronto medical student...</small></li>
<li><a href='http://www.medhopeful.com/archive/if-i-ran-a-medical-school-this-is-how-i-would-do-admissions/' rel='bookmark' title='Permanent Link: If I ran a medical school, this is how I would do admissions'>If I ran a medical school, this is how I would do admissions</a> <small>There is a ton of diversity across Canada (let alone...</small></li>
<li><a href='http://www.medhopeful.com/archive/things-i-wish-i-knew-before-starting-medical-school/' rel='bookmark' title='Permanent Link: Things I Wish I Knew before starting Medical School'>Things I Wish I Knew before starting Medical School</a> <small>It has been a month since I last blogged. To...</small></li>
</ol>

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			<content:encoded><![CDATA[<p><img src="http://www.medhopeful.com/wp-content/uploads/2010/06/whatnow.jpg" alt="whatnow" title="whatnow" width="590" height="250" class="aligncenter size-full wp-image-1370" /></p>
<p>If you applied to medical school this past year, you probably know where you&#8217;ll be this fall by now.  Some of you may have been accepted into medical school and are excited for the journey that lies ahead.  If so, congratulations, and best of luck as you start a brand new chapter in your life!  Getting into medical school is an amazing accomplishment, but a lot of hard work and challenges still lie ahead.  I&#8217;d suggest enjoying your summer as much as you can before the work really piles on =).</p>
<p>Others, however, may have fallen a bit short in the process and are now wondering what your next steps should be.  If that&#8217;s you, then this article is for you.  Before we go any further, you need to do something first.</p>
<h5>Give Yourself a Pat on the Back</h5>
<p>I know giving yourself a pat on the back won&#8217;t change the results of this past year, but fact is, you deserve it.  Applying to medical school is hard, especially when you consider that you&#8217;ve really been &#8220;applying&#8221; since day one and not just when you started writing your application last fall.  I&#8217;ll say it again:  applying to medical school is hard.  And tiring.</p>
<p>From filling out applications, to getting references letters, to doing interviews (not to mention staying on track of your school work, extra-curricular involvements, and your personal life) &#8211; the whole process is draining.  And don&#8217;t delude yourself into thinking the process ends once you get into medical school.  It keeps going because, well, you will have to compete for residency spots as well.  Of course that is ways into the future, but it&#8217;s important to keep in mind that you&#8217;re still going to have to compete in the years that follow entering medical school.  It is what it is.</p>
<p>So congratulate yourself for getting through this year.  Even though you didn&#8217;t get in this year, going through the application process can only make you a better applicant for next year&#8217;s cycle.  You will learn from your mistakes.  Not only that, but you can build on last year&#8217;s application &#8211; a lot of the basic grunt work (for example, figuring out who your references will be, creating a list of all your achievements/experiences, etc.) is now done, and what happens now is more about improving than starting from scratch.  That makes a huge difference.</p>
<p>Still, we can&#8217;t start analyzing what you should do in preparation for applying again.  There&#8217;s still one more important question to ask at this point.</p>
<h5>Should I even apply to medical school again?</h5>
<p><span id="more-1363"></span></p>
<p>Just because you have applied once or twenty times already, doesn&#8217;t mean you have to apply again this year, or ever again.  Before you consider how to improve your chances, you need to decide whether this is something you want to try for again.</p>
<p>Perhaps you have realized there is something else you want to pursue instead of medicine.  Maybe your responsibilities in life are increasing and taking a chance on medical school is no longer an option (e.g. you have a growing family, and you need to start your career now).  Maybe you think you&#8217;ve done all that you can and you won&#8217;t be able to do this again.</p>
<p>Whatever the case, take the time to think about whether you really want to apply again.  As we have established, the application process is time consuming, draining, and hard.</p>
<p>If your answer is still yes, you want to apply, then keep reading.</p>
<h5>GPA / MCAT</h5>
<p>As I have written many times before, if you are applying to medical school, you should care about your GPA and MCAT scores the most.  Your academics are what get your foot in the door.  It doesn&#8217;t matter how good the rest of your application is &#8211; if your academics aren&#8217;t good enough, you have no shot.</p>
<p>You need to ask yourself if your GPA is preventing you from being eligible or competitive for certain medical schools.  If not, can you do well enough with another year of undergraduate courses to give yourself a better chance at more schools?  For instance, if you had a <3.70 GPA for your first three years of undergrad, but a >3.70 GPA for your last year, it may be worth doing a fifth year of undergraduate studies and hopefully be eligible for Western and Queen&#8217;s medical schools, which require two years with a GPA >3.70.</p>
<p>Similarly, is it worth re-taking your MCAT?  If you know you&#8217;re capable of doing better, and it could open up doors to more schools, then maybe it&#8217;s worth retaking.  For example, you have a 40M on your MCAT, and have not gotten into the few medical schools you&#8217;ve applied to the past few years.  It might be worth taking the MCAT again to give yourself a shot at Western/Queen&#8217;s (which require a higher WS score), especially since having scored 40, it&#8217;s likely you will do more than well enough on the non-WS sections.  On the other hand, if you struggled to get a 30P, then it might not be worth taking the risk of writing the MCAT again unless those schools you will apply to again only look at your best score, and not your most recent.</p>
<h5>Volunteering, Extra-Curriculars, etc.</h5>
<p>Do you have medically/health care related experiences?  Do you have leadership experience?  Do you have teamwork experience?  If your answer is no to any of these, then I&#8217;d suggest starting to do something in those areas.</p>
<p>Medically/health care related experience like shadowing physicians, volunteering in a hospital, attending a conference for students interested in medicine, etc. demonstrate a real interest in medicine and show that you have some basic understanding.  It shows you are at least somewhat serious about a career in medicine &#8211; that you&#8217;ve really though about it and taken the time to explore medicine.</p>
<p>Physicians often need to take on leadership roles, such as in a health care team.  You want to have some sort of leadership experience, such as running a school club.</p>
<p>Of course, physicians aren&#8217;t always in charge, and are very often team players.  If you haven&#8217;t yet, get involved in something where you have to work with others, such as a team sport, musical band, school club, etc.</p>
<p>If you want to be really safe, read the <a href="http://rcpsc.medical.org/canmeds/index.php" target="_blank">CanMEDS</a> roles, and see if you have some sort of experience that demonstrates those qualities.  </p>
<h5>Reference Letters</h5>
<p>It would also be a good idea to think about whether you got the best reference letters possible the last time around.  Is there someone who would write you a stronger letter?  Could you benefit from a bit more diversity (e.g. are all your referees academics?  Are they all non academics? etc.)?  </p>
<p>Remember, most importantly, you want a referee who wants you to get into medical school.  If you don&#8217;t think they support you that much, I would suggest looking for an alternative referee if you can.</p>
<h5>Essays</h5>
<p>If your essay(s) were good enough to get an interview, then it is probably not worth changing completely.  </p>
<p>But if you didn&#8217;t garner an interview, it is probably worth starting completely from scratch and coming up with new and improved angles to answer the question.</p>
<p>And don&#8217;t think it&#8217;s too early to start thinking about something as challenging as revising, or perhaps, re-writing your essay.  A friend of mine asked me for advice on an essay that wasn&#8217;t successful in this past year&#8217;s cycle, just a few months ago.  I am confident his hard work will pay off in the upcoming application cycle.</p>
<h5>Have a Contingency Plan</h5>
<p>I have to conclude by saying that no matter what, you need to be planning long term.  Although you don&#8217;t have to stick to this plan, it&#8217;s good to think about your alternatives.  If I don&#8217;t get in the next time, is that it for me?  Should I apply again?  Should I take a year off first?</p>
<p>These are all important questions you want to have at least some vague answer to so that you can form an outline for not just the coming year, but for the next few years to come.  </p>


<p>Related posts:<ol><li><a href='http://www.medhopeful.com/archive/mastering-the-university-of-toronto-medical-school-essay-%e2%80%93-part-4-how-your-premedical-studies-have-prepared-you-for-medicine/' rel='bookmark' title='Permanent Link: Mastering the University of Toronto Medical School Essay – Part 4: How Your Premedical Studies have Prepared You for Medicine'>Mastering the University of Toronto Medical School Essay – Part 4: How Your Premedical Studies have Prepared You for Medicine</a> <small>Disclaimer: I will be a University of Toronto medical student...</small></li>
<li><a href='http://www.medhopeful.com/archive/if-i-ran-a-medical-school-this-is-how-i-would-do-admissions/' rel='bookmark' title='Permanent Link: If I ran a medical school, this is how I would do admissions'>If I ran a medical school, this is how I would do admissions</a> <small>There is a ton of diversity across Canada (let alone...</small></li>
<li><a href='http://www.medhopeful.com/archive/things-i-wish-i-knew-before-starting-medical-school/' rel='bookmark' title='Permanent Link: Things I Wish I Knew before starting Medical School'>Things I Wish I Knew before starting Medical School</a> <small>It has been a month since I last blogged. To...</small></li>
</ol></p>
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		<title>Interview Advice:  The Importance of Being Memorable and Telling Stories</title>
		<link>http://www.medhopeful.com/archive/interview-advice-the-importance-of-being-memorable-and-telling-stories/</link>
		<comments>http://www.medhopeful.com/archive/interview-advice-the-importance-of-being-memorable-and-telling-stories/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 03:39:20 +0000</pubDate>
		<dc:creator>Joshua</dc:creator>
				<category><![CDATA[High School]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Medical School]]></category>
		<category><![CDATA[Scholarships]]></category>

		<guid isPermaLink="false">http://www.medhopeful.com/?p=1020</guid>
		<description><![CDATA[I was once asked in an interview to talk about an accomplishment I was proud of. Prior to the interview, I had come up with a list of practice questions and what my general approach to them would be &#8211; the &#8220;accomplishment question&#8221; was one of them. I had planned on mentioning my TD Canada [...]


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<li><a href='http://www.medhopeful.com/archive/mastering-the-university-of-toronto-medical-school-essay-%e2%80%93-part-4-how-your-premedical-studies-have-prepared-you-for-medicine/' rel='bookmark' title='Permanent Link: Mastering the University of Toronto Medical School Essay – Part 4: How Your Premedical Studies have Prepared You for Medicine'>Mastering the University of Toronto Medical School Essay – Part 4: How Your Premedical Studies have Prepared You for Medicine</a> <small>Disclaimer: I will be a University of Toronto medical student...</small></li>
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			<content:encoded><![CDATA[<p><img src="http://www.medhopeful.com/wp-content/uploads/2009/06/interviewstory.jpg" alt="interviewstory" title="interviewstory" width="590" height="250" class="aligncenter size-full wp-image-1026" /></p>
<p>I was once asked in an interview to talk about an accomplishment I was proud of.  Prior to the interview, I had come up with a list of practice questions and what my general approach to them would be &#8211; the &#8220;accomplishment question&#8221; was one of them.  I had planned on mentioning my TD Canada Trust Scholarship because of it&#8217;s prestige, the hard work it represented, and how it has allowed me to continue doing a lot of my volunteer/non-profit work during university without worrying about having to pay for my education.  But as soon as I was asked the question, I decided to change my mind and pick an experience that I had spoken about before, but had not planned on using as my answer for this type of question.</p>
<p>Instead of the TD Scholarship, I decided to talk about <strong>June 29, 2006</strong>.  It was 9 a.m., and I was at City Hall in downtown Toronto.  I was also really, really tired.  I was tired because the previous day was a big day for me.  Not only was June 28 my 18th birthday, but it also ended up being the day of my graduation and high school prom (yah, my high school was weird that way).  Needless to say, June 28 was a really big and exciting day for me, but also a very tiring one.</p>
<p>So why did I need to be up at so early the day after my birthday, graduation, and prom?  The previous fall, my friends and I started a <a href="http://www.makepovertyhistory.ca">Make Poverty History</a> student banner that was signed by students in over 30 schools and university campuses in Southern Ontario.  June 29, 2006 was the one-year anniversary of the Live 8 concert, and so there was a Make Poverty History press conference held at City Hall to commemorate the event, as well as remind world leaders to put issues of poverty on the agenda for an upcoming G8 meeting.  To celebrate the work of all the students involved, we were given the opportunity to present our banner at the press conference.</p>
<p>Part of that presentation involved me giving a speech about the banner.  It was a really cool experience, especially the chance to share the podium with the likes of Gerry Barr (past-chair of Make Poverty History Canada), Steven Page (of the Bare Naked Ladies), and Toronto Mayor David Miller.  The reason why I was proud of that moment was more than because it culminated the achievement of our banner campaign.  It was a great personal achievement for myself &#8211; if you had told me four years before when I started high school that I would be at that podium a day after turning 18, I would never have believed it.  That wasn&#8217;t the person I was when I entered high school &#8211; I was much too shy.  For me, that moment also represented the personal transformation I went through in high school as I opened myself up to more experiences, and for that reason, I was very proud of myself.</p>
<h5>Telling Stories</h5>
<p><span id="more-1020"></span></p>
<p>The reason I changed my answer at the last minute was because I remembered the importance of being <strong>memorable</strong> and producing memorable answers.  This is important for a few reasons.</p>
<p>You see, in most scholarship or medical school interviews, the interviewers aren&#8217;t writing down what you say.  Rather, they hear what you have to say, and then discuss and score you afterwards.  Interviewers are regular people just like you and me &#8211; meaning that, just like you and me, they aren&#8217;t going to remember everything you say.  In general, interviewers are going to remember two types of candidates &#8211; people they liked and people they didn&#8217;t like.  When competition is stiff for so few spots, you want to be the good kind that&#8217;s remembered.</p>
<p>How do you produce answers that are memorable? One way is by <strong>telling stories.</strong></p>
<p>Everyone loves a good story, and I would guess that most people would rather here a story than facts.  You have to keep in mind that your interviewers are probably going through a long day of interviewing many candidates.  Anytime you can entertain them, make them laugh, or give them something interesting to listen to, you are being a bright spot in a sometimes long, tedious day for them.  <strong>Stories can accomplish all of these things.</strong></p>
<p>Imagine if I had told the interviewers that my greatest accomplishment was my TD Scholarship &#8211; just straight facts.  It&#8217;s not something that&#8217;s likely to be remembered.  It&#8217;s also not that interesting.  And if my interviewers don&#8217;t remember my answer when they are evaluating me after the interview, it&#8217;s almost as if I didn&#8217;t answer the question.</p>
<p>But compare that to the story I told about June 29, 2006.  Talking about city hall, Steven Page, etc. creates a vivid image in my interviewers minds about that day.  It likely captivates them much more than talking about my scholarship &#8211; it is clearly way more interesting, and so they are less likely to zone out when I&#8217;m talking.  And as a story, it is something they are way more likely to remember after the interview.</p>
<p>In a vacuum, is the story that much of a better answer than talking about my scholarship?  Perhaps not, but if it is significantly more likely to be remembered and gives the interviewers a more positive, captivating experience, then it is most likely much better.</p>
<p>If the interviewers are looking at a wall of photos of candidates at the end of the day, comparing the interview experiences, telling interesting stories makes me less likely to be one of the candidates who they don&#8217;t remember interviewing at all (that&#8217;s hopefully an extreme case, and I would hope that doesn&#8217;t happen to any candidate, but you get the point).  They might not remember my face on its own, but they&#8217;ll remember my story, and if they do, they will probably remember my face and the rest of me.</p>
<h5>A Second Example</h5>
<p>I also like to use this approach whenever I&#8217;m asked in an interview about an important leadership experience.  When answering this question, I think some candidates might just pick their most impressive-sounding leadership experience &#8211; but I don&#8217;t think this necessarily ends up being the best possible answer.  Let me use myself as an example to better explain this.</p>
<p>One of my most impressive and important leadership experiences was creating the <a href="http://www.ysf-fsj.ca/smarts">SMARTS</a> network for Canadian youth interested in science.  If I had to give a one hour talk about leadership, it&#8217;s one of the stories I would definitely focus on.  But you don&#8217;t get one hour to talk about a leadership experience in an interview &#8211; you get maybe a few minutes to answer the question.</p>
<p>Trying to convey a complete, captivating, and most importantly, coherent story about SMARTS in just a few minutes would probably come out pretty awful &#8211; I just wouldn&#8217;t be able to do it.  I could try, but I think I would end up just confusing the interviewers more than anything.  I could just focus on the basic details, but then I wouldn&#8217;t have time to talk about the leadership skills I developed and obstacles I overcame, which I think are things you want to mention in your answer.  And if I focused on those things, I wouldn&#8217;t have time to talk about all the details, and so on.</p>
<p>So instead, I like to talk about my leadership experience at the <a href="http://www.shad.ca">Shad Valley</a> summer program and the company and product my teammates and I developed.  It&#8217;s not only an interesting story, but as the project only lasted two months, I am able to tell a complete, coherent story in the few minutes I have.</p>
<p>Basically, my point is that if you choose to answer a question with a story, it&#8217;s important to be strategic about exactly which stories you choose to tell.  Not all stories make sense to be used in the context of an interview.  So if you choose to tell a story, you should select one that&#8217;s interesting, meaningful, and can be delivered clearly within a few minutes.</p>
<h5>Be Careful &#8211; Don&#8217;t Use Stories Just for the Sake of Using Them</h5>
<p>I want to make it perfectly clear that you don&#8217;t need to spend a ridiculous amount of time and effort making everything you say memorable.  Of course that&#8217;s not going to happen, and it would be a pretty awkward interview if you answered every single question with a story.</p>
<p>Some questions are going to lend themselves better for stories than others.  I just want to get you thinking about and exploring the possibilities of improving the memorability of your interview by using stories.</p>
<p>In preparing for an interview, one of the things I suggest you do (and I will explore this technique more later on) is come up with a list of questions you are very likely to be asked, and come up with some possible ways you could answer each question.  Explore story and non-story type answers, and see what works better for you for those types of interview questions.</p>


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<li><a href='http://www.medhopeful.com/archive/mastering-the-university-of-toronto-medical-school-essay-%e2%80%93-part-4-how-your-premedical-studies-have-prepared-you-for-medicine/' rel='bookmark' title='Permanent Link: Mastering the University of Toronto Medical School Essay – Part 4: How Your Premedical Studies have Prepared You for Medicine'>Mastering the University of Toronto Medical School Essay – Part 4: How Your Premedical Studies have Prepared You for Medicine</a> <small>Disclaimer: I will be a University of Toronto medical student...</small></li>
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		<title>Rollercoaster of a Day:  Queen&#8217;s Interview, Ottawa Rejection</title>
		<link>http://www.medhopeful.com/archive/rollercoaster-of-a-day-queens-interview-ottawa-rejection/</link>
		<comments>http://www.medhopeful.com/archive/rollercoaster-of-a-day-queens-interview-ottawa-rejection/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 00:54:33 +0000</pubDate>
		<dc:creator>Joshua</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Medical School]]></category>

		<guid isPermaLink="false">http://www.medhopeful.com/?p=859</guid>
		<description><![CDATA[Although the title of this post sort of spills the beans, I still think the story of how I found out about the news is still pretty interesting. I heard that Queen&#8217;s had tried to send out all interview invites as well as rejections last Friday, but many people (including myself) didn&#8217;t receive one. So [...]


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			<content:encoded><![CDATA[<p>Although the title of this post sort of spills the beans, I still think the story of how I found out about the news is still pretty interesting.  I heard that Queen&#8217;s had tried to send out all interview invites as well as rejections last Friday, but many people (including myself) didn&#8217;t receive one.  So I was expecting Queen&#8217;s to go ahead and re-send a bunch of those emails today.</p>
<p>This morning, while sitting in my Social and Political Philosophy class, I got an email from my dad who had read online that students who had emailed or called Queen&#8217;s this morning got a quick response about their interview status.  So I quickly sent off an email to them, hoping to hear back soon.</p>
<p>After that class, I headed over to a dining hall to meet up and have lunch with some friends.  After not hearing back for about an hour, I figured the admissions committee was probably out for lunch, plus they were probably having to deal with a gazillion emails and phone calls about the same topic.  But then, about a half hour before I had to leave for my philosophy tutorial, I got this email:</p>
<blockquote>
<p>Thank you for your application to the Doctor of Medicine program of the Faculty of Medicine, <strong>University of Ottawa</strong>.  The Admissions Committee will review 3,839 applications this year for the 156 positions available and will interview approximately 550 candidates.</p>
<p>This year, in our admission policies, academic excellence remains the first criterion used by the Admissions Committee for selecting candidates for interviews, followed by an evaluation that takes into consideration the detailed autobiographical sketch.</p>
<p>Your application was carefully reviewed and although your academic performance did meet the required level, <strong>we regret that the evaluation of your detailed autobiographical sketch does not permit your application to advance further in the selection process.</strong> This decision is final and cannot be appealed.  We are governed by an internal policy which does not allow us to provide feedback on the assessment completed by the Sub-Committee.
</p></blockquote>
<p>Because I skimmed through this email very quickly, and had been expecting an email from Queen&#8217;s, I immediately assumed this was from Queen&#8217;s and that I didn&#8217;t make the interview stage.  But then I re-read the email, and it didn&#8217;t make sense, because Queen&#8217;s only uses academic cutoffs before offering interviews, and here the email was talking about how my autobiographical sketch was not good enough.  That&#8217;s when I looked back at the top, and realized this email was a rejection from <strong>Ottawa</strong>.</p>
<p>I mean I had heard that Ottawa was probably going to send interview invites/rejections early this week, but it completely left my mind because I was so focused on Queen&#8217;s during my lunch break.  It was kind of a weird feeling &#8211; I mean, even looking at the numbers, it&#8217;s obvious that the process is extremely competitive, but rejection in general always feels pretty sad.</p>
<p>I wasn&#8217;t extremely upset or anything, but it was still somewhat of a sad feeling.  By the time I had to leave for my philosophy tutorial, I still hadn&#8217;t received anything from Queen&#8217;s, so I just got up and left.</p>
<p>Obviously, being the neurotic person that I am, I instantly logged onto my laptop as soon as I got to the tutorial room.  At first, nothing still.  But just a few minutes before my tutorial was about to start, I suddenly see a new email in my inbox titled:  <strong>&#8220;Resent Queen&#8217;s School of Medicine Application&#8221;</strong></p>
<p>Which kind of scared me, because in my experience, emails with general titles tend to be bad news &#8211; I think the main reason is that it&#8217;s kind of depressing to open your email account and see the word &#8220;Rejected&#8221; as a title in your inbox.  For example, my McMaster interview invite was titled <strong>&#8220;Invitation to Interview at McMaster University MD Program&#8221;</strong>, and I think such good news emails are generally titled in a similar way.</p>
<p>Of course, you have to open the email anyways&#8230;</p>
<blockquote><p>
Dear Mr Liu</p>
<p>On behalf of the Queen’s School of Medicine Admissions Committee, <strong>I am pleased to invite you to an admissions interview</strong>.
</p></blockquote>
<p>So that was quite the change in emotions within that span of maybe half an hour.</p>
<p>I mean I did think my MCAT score and GPA was probably good enough for Queen&#8217;s cutoffs, but the cutoffs change every year, and it&#8217;s not like my MCAT was so ridiculously high that I would be guaranteed an interview no matter what.</p>
<p>So that was my day.  I honestly had not felt this nervous since waiting to hear about my Loran interview results three years ago.  Maybe it was because this was my first day back at school in three months and I was a bit anxious.</p>
<p>For the Queen&#8217;s interview, the possible interview dates we can pick from are February 27/28, and March 1/27/28.  However, my first term exam period is going to run for February 20 &#8211; March 3.  Also, I already have my McMaster interview scheduled for March 27, and well, I don&#8217;t really want to have to go to the Queen&#8217;s one the day after that.</p>
<p>So I&#8217;m hoping my exam schedule is released soon (like this week or something), and since I will only have 1 or 2 exams this semester, I think there&#8217;s a good chance my exams will be over early and I can select one of the earliest Queen&#8217;s interview dates, while still having an extra week off beforehand to prepare.</p>


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		<title>The Power of Marketing:  Because Perception is Reality</title>
		<link>http://www.medhopeful.com/archive/the-power-of-marketing-because-perception-is-reality/</link>
		<comments>http://www.medhopeful.com/archive/the-power-of-marketing-because-perception-is-reality/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 01:41:09 +0000</pubDate>
		<dc:creator>Joshua</dc:creator>
				<category><![CDATA[Essays]]></category>
		<category><![CDATA[High School]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Medical School]]></category>
		<category><![CDATA[Scholarships]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[University Applications]]></category>

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		<description><![CDATA[&#8220;What is real? How do you define real? If you&#8217;re talking about what you can feel, what you can smell, what you can taste and see, then real is simply electrical signals interpreted by your brain.&#8221; This is a famous quote from the character Morpheus of one of my favourite movies of all time, The [...]


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			<content:encoded><![CDATA[<p><img src="http://www.medhopeful.com/wp-content/uploads/2008/12/marketing.jpg" alt="marketing" title="marketing" class="aligncenter size-full wp-image-702" /></p>
<blockquote><p>&#8220;What is real? How do you define real? If you&#8217;re talking about what you can feel, what you can smell, what you can taste and see, then real is simply electrical signals interpreted by your brain.&#8221;</p></blockquote>
<p>This is a famous quote from the character Morpheus of one of my favourite movies of all time, The Matrix.  In this part of the movie, Morpheus is helping Neo to realize that the world he once believed to be his reality was no more than a computer simulation.  Yet for everyone else stuck in the &#8220;matrix&#8221;, this simulation was as real as anything.</p>
<p>After watching The Matrix for the first time, I remember randomly asking myself:  <em>How do I know this world I&#8217;m in is real?  I know I can hear my own thoughts, but how can I know for sure that everything around me is real?  My family and friends seem real, but without being able to hear their thoughts, how can I know for sure?</em></p>
<p><strong>But because I can perceive all of the world around me, I believe it to be real.</strong>  Because I can smell roses, I believe them to be real.  Because I can hear my brother speak, I believe he is real.  In order to live in my reality, I have to rely on the notion that my perceptions are interpreting a true reality.</p>
<h5>Marketing:  Delivering a Perception You Want Customers to Adopt</h5>
<p><span id="more-700"></span></p>
<p>Marketing takes advantage of this very same concept.  In marketing, you&#8217;re not just promoting a product – you are also promoting a specific image or idea about that product.  Essentially, marketers present a certain perception of their product that they want customers to have.  And for potential customers, that perception is often interpreted as reality.</p>
<p>For instance, take the famous brand name paper towel product:  Bounty &#8211; &#8220;the Quicker Picker-Upper&#8221;.  Their television commercials portray Bounty as a superior paper towel that is able to absorb moisture much better than its competitors.  Most of us don&#8217;t and will probably never know if Bounty is even among the best paper towel products, but due to the perception their company has created for their product, many of us who have seen the commercial probably believe that Bounty is indeed the best paper towel in the market.</p>
<p>The fact of the matter is what we only know what we&#8217;re told.  That is, unless someone else comes along and tells us that Bounty isn&#8217;t the best paper towel, we see no reason to believe otherwise.  I mean, seriously, when is the last time you researched studies for the best paper towels?  Or the most durable shoe on the market?</p>
<p>By nature, humans are quite lazy in that sense.  <strong>We don&#8217;t like working for information – we would much prefer that the information to come to us.</strong>  The problem with this mindset is that by allowing other people to control the information that is &#8220;marketed&#8221; to us, we are essentially allowing other people to dictate our perceptions, and subsequently our realities.</p>
<h5>Marketing Yourself:  Creating the Image You Want</h5>
<p>When I was in Grade 7, I was selected to represent Toronto at the Ontario Mathematics Olympics.  Because of the size of our city, Toronto was allowed to send three teams to the competition.    Each team was composed of one Gr. 8 girl, one Gr. 8 boy, one Gr. 7 girl and one Gr. 7 boy.  </p>
<p>After the initial 12 students were selected, a single preparation day was held before the actual event for the students to go through some practice problems.  In addition, the coordinators of Team Toronto would use this day to do a bit more evaluation of the students and try and make the best teams possible.  Because of the difficulty of the competition, it would make sense for the coordinators to put all of the best students on the same team, thus maximizing the chances for Team Toronto to be victorious.  There was one student was clearly the best mathematics student there by far, and it made sense for the coordinators to try and build the best possible team around him.</p>
<p>On the actual preparation day, I was just myself.  But for those of you that know me, that meant just doing what I was told, not answering questions unless someone asked me, etc.  On the other hand, I noticed a few students who were more talkative and participated more in the activities – these students ended up being on the &#8220;best&#8221; team with that exceptional student I mentioned earlier.  Led by that student, this team ended up placing an excellent 5th in the province.</p>
<p>Nothing motivates me more than losing, so when I made Team Toronto again the following year, I was determined to be a part of the &#8220;best&#8221; team.  Recalling the previous year, I realized that the coordinators probably assumed that whoever participated the most in the preparation day were probably the strongest students.  That was their perception of ability, and in all fairness, the only real evidence they could go by.  I mean if you think about it, if only certain students answer your questions, you can&#8217;t assume the other students even knew the answers.  Maybe this logic isn&#8217;t the best, but I believe this is what the coordinators went by.</p>
<p>So when I was in Gr. 8, I went to that preparation day determined to be outspoken, answer questions, and generally participate as much as possible.  My suspicions turned out to be correct when I ended up being on the same team as the other students I believed to have been the strongest.  I definitely was not the strongest Gr. 8 male math student there (I am sure one of my other friends was), but I ended up on the better team because I projected the exact image the coordinators were looking for.</p>
<p><strong>They believed I was the strongest candidate because they perceived me to be the strongest.</strong></p>
<h5>You Are Whoever You Say You Are</h5>
<p>This is essentially the same concept I am talking about whenever I say that it isn&#8217;t necessarily the best candidate who gets rewarded, but rather, the candidate who the judges perceive to be the best – because perception is reality.</p>
<p>No one can know how great of a person you are unless you project that image.  That&#8217;s why knowing how to market yourself properly on applications and interviews is extremely important.</p>
<p>Whether you are taking part in a job interview, applying for a grant, or anything else where you need to impress someone else, you&#8217;re not going to be successful unless you sell yourself as the best candidate.</p>
<p>If you look at any of my articles or videos about interviews or applications, you&#8217;ll realize the central theme to all of them is <strong>marketing</strong>.  I think about the factors that could affect the judge&#8217;s perception of you, and try and highlight the specific factors that are good for you.</p>
<p>That being said, in the end, it comes down to <strong>you</strong>.  </p>
<p><strong>No one can market yourself except you!</strong></p>


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