Imagine you are a scholarship judge or admission committees, and you are analyzing an application. It could be a scholarship essay, medical school essay, or something similar. Despite the specific qualities you are looking for, there is always one underlying question whose answer will consciously or unconsciously sway your opinion:
“Does it make sense?”
And I don’t mean grammatically (i.e. the sentences can be understood). For example, the medical school admissions committee might ask itself:
“Does it make sense for the applicant to become a doctor?”